Small Details, Big Payoff: Restrooms 

The tiniest thing can have immense consequences for your relationship with your customers. A single feature or minor adjustment can be the difference between lost business and a loyal lifer, a referral and a scathing review, low-key efficiency and soul-killing bureaucracy. This series will help you identify and make smart, small choices that can vastly improve the customer experience you, your company, and your employees provide.

Bathrooms. Washrooms. Restrooms. Water Closets. Unless you’re comfortable with a stillsuit, there’s no avoiding them. Worse, you can’t get out of an unpleasant experience when your need is especially great. [Anyone else do a cost-benefit analysis when it comes to Port-O-Potties on a hot day?]

If you have the ability to effect the design, layout, or features in your organization’s restrooms, here are a few tips to make such a … erm … personal experience better:

1. Keep it well-stocked. Always. It sounds like a no brainer, but there are still a lot of less-than-lovely restrooms with toilet paper shortages in the world. And if a customer or potential employee can’t trust you to keep toilet paper stocked, they might not trust you to deliver their product or cover their paycheck. At the very least, it makes you look like you are absent-minded and neglectful – not an ideal association for your brand.

2. Think about hygiene. Hygiene isn’t just for flu season. Besides keeping the place obviously clean (someone should check on the stall(s) throughout the day), there are three quick things you can do to keep things less “germ-y” for your visitors: a) hand sanitizer available by the sinks or near the door; b) doors designed to open with just a push from the inside (for a hands-free/germ-free option for leaving the room); and c) a trash can by the exit (people often use the paper towel they just used to dry their hands to grab the door handle). I even recently was in a McDonald’s washroom where they had cloths you could grab to hold the door handle for on your way out.

thoughtfully hygenic

3. Add basic amenities to make them feel confident. Cue the toilet paper stuck to your shoe gag. Or skirt stuffed in your hose. Spinach in the teeth. White pants vs. anything. Etc. Make sure visitors to your business have the tools they need to feel confident walking back out of the restroom. Adequate lighting and a full-length mirror are musts. Bonus points for things like feminine hygiene products, individually wrapped toothpicks, a mouthwash dispenser (with cups), and little packets of stain remover. These thoughtful touches show you genuinely care about their comfort and they’ll feel safe and comfortable in your place of business, be it an office or a restaurant.

There you have it – three things to think about that will make the users of your bathroom feel better, healthier, and more confident.