Case Study: Ruth’s Chris Steakhouse

(This story was originally published on the founder’s website under the title Why Ruth’s Chris Steakhouse Is Awesome aka A Lesson In Brand Loyalty And Customer Service)

Most people who know me know that I love Ruth’s Chris Steakhouse, a lot. I have been going to various Ruth’s Chris locations for special and sometimes not as special occasions for twenty years now. At some point it turned from the occasional nice night out to a desire to go to every single location (and I can happily say I’ve been to many more than once!). I’m not sure when it happened, it just did.

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