Writing Letters: Too Many Companies To Mention Edition

TRIGGER WARNING: Consent issues, physical and sexual assault Dear Too Many Companies on Facebook to Name Individually, I understand that you want to be “creative” or “unique” or “fun!” I really do. But there’s a point where “fun” goes beyond unprofessional and towards outright exploitative and dangerous. There seems to be an influx of companies […]

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A Better Experience: Google Calendar Pro-tip

You don’t need a/your Google email address to accept or decline a Google Calendar invite. Here’s a workaround:

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Writing Letters: Gas Station Edition

Dear Gas Station, You are doing advertising wrong. Love, Sheri
P.S. Let’s talk about some better options for you. Read on.

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Case Study: Ruth’s Chris Steakhouse

(This story was originally published on the founder’s website SheriRubin.com under the title Why Ruth’s Chris Steakhouse Is Awesome aka A Lesson In Brand Loyalty And Customer Service)

Most people who know me know that I love Ruth’s Chris Steakhouse, a lot. I have been going to various Ruth’s Chris locations for special and sometimes not as special occasions for twenty years now. At some point it turned from the occasional nice night out to a desire to go to every single location (and I can happily say I’ve been to many more than once!). I’m not sure when it happened, it just did.

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