Case Study: Ruth’s Chris Steakhouse

(This story was originally published on the founder’s website under the title Why Ruth’s Chris Steakhouse Is Awesome aka A Lesson In Brand Loyalty And Customer Service)

Most people who know me know that I love Ruth’s Chris Steakhouse, a lot. I have been going to various Ruth’s Chris locations for special and sometimes not as special occasions for twenty years now. At some point it turned from the occasional nice night out to a desire to go to every single location (and I can happily say I’ve been to many more than once!). I’m not sure when it happened, it just did.

Read More

Case Study: MailChimp & Their New User Interface

MailChimp’s new user interface rollout went better than most. Here’s what went right, why it worked, and how you can apply these lessons to your own business.

Read More